Beginning in April 2011, several studios teamed up with cable provider to offer their films two months after they hit theaters for the price of $29.95 which irritated the filmmakers and the theaters owners. Now, M.Night Shyamalan, Christopher Nolan, Quentin Tarantino and David Dobkin, along with The Hurt Locker screenwriter Mark Boal and producer Jim Cardwell, formerly president of Warner Home Video has joined the battle against the Premium Video On Demand.
The National Association Of Theatre Owners prepared an April open letter which was signed by these filmmakers slamming DirectTV’s Home Premiere Premium Video On Demand offering. According to Hollywood Reporter James Cameron topped the list of original signatories to the letter, which argues shortening the theatrical window is a detriment to moviegoing experience.
And no one is sure as of yet how the service is doing, but there is buzz that the service has fallen flat among the consumers. No one from DirectTV or these four studios has spoken yet. The latest films offered include Fox’s Diary Of A Wimpy Kid: Rodrick Rules, Warner Bros’ Sucker Punch and Sony’s Battle: Los Angeles.
Some sources are claiming that the four studios are working to repair their relations and that their efforts are paying off. Still, both sides decline to comment.